Setting your IP GOAL – Leveraging your IP Rights

The importance of developing an IP strategyYour Intellectual Property (IP) rights can provide a number of significant benefits to your company.

The most obvious benefit is that they can prevent your competitors from copying your products or brands, but they can also be used to generate revenue through licensing or selling your IP rights to others.

It is important to have a  complete strategy for your business when it comes to IP.  Your comprehensive IP strategy should consider four main areas:

In our previous three posts we have discussed Generating IP, Obtaining IP rights and Avoiding IP rights; in this final post in the series we discuss ways in which Sanderson & Co. can help you with Leveraging your IP rights.

Passive Approach

What are your competitors doing?

If you are aware of your competitor’s products and brands, then you can be in a better position to assert your rights against those products and brands. Sanderson & Co. can monitor the products and brands of your competitors and can help you to identify potential infringements. We can also provide an assessment of the strength of your IP rights and advise on the likelihood of there being an infringement.

Collaborative Approach

Do you want to compromise?

Sometimes the most appropriate approach is to grant a licence or assignment of your IP rights to a potential infringer.  Sanderson & Co. can assist with negotiating licences or assignments of IP rights, and we can be on hand to review licence and assignment agreements to ensure that they are suitable for your needs from an IP perspective.  We can also work with solicitors on the wider commercial aspects of a deal.

Pro-active Approach

Is further action needed?

Ultimately it may be necessary to assert your IP rights against others. However, this must be done in the right way so as to be effective and so as to avoid you being accused of making groundless threats.

At Sanderson & Co. we can help you to assert your rights in the right way, for example by sending appropriately worded warning letters. We can also assist with providing arguments to present during court proceedings for infringement actions.

The above are just some of the ways in which Sanderson & Co. can help you to achieve your GOAL of a comprehensive IP strategy.

If you would like any advice regarding Leveraging IP or any of the other topics in this series of blogs, then do not hesitate to contact Sanderson & Co. to book a free 30-minute consultation. Please remember to mention this blog when booking your consultation.

Setting your IP GOAL – Avoiding IP rights of others

The importance of developing an IP strategyIntellectual Property (IP) rights can be a powerful tool for your business, but also for your competitors’ businesses!

Your business needs to be aware of what other people are doing so that you can avoid infringing their IP rights, find ways to work with them or oppose their rights when necessary.

It is important to have a  complete strategy for your business when it comes to IP.  At Sanderson &Co. we believe that a comprehensive IP strategy should consider four main areas:

In this four-part series of blogs we will explain how we can help you to achieve your IP GOAL.

In our previous post we discussed Obtaining IP rights.  This week we discuss ways in which Sanderson & Co. can help you with Avoiding the IP rights of others.

Passive Approach

Do you know what IP rights your competitors have?

If you are aware of your competitors’ IP rights, then you can be in a better position to avoid infringing those rights. Intellectual Property searches for existing IP rights are a good starting point to enable you to identify the IP rights of others. These searches can be tailored to a particular product or brand and to particular competitors.

As well as carrying out IP searches, Sanderson & Co. can also monitor the various IP offices’ registers for IP rights being granted to your competitors.

We can help you to identify IP rights that may affect your business, and help you to avoid those rights by suggesting ways to “work around” them.

Collaborative Approach

Can you reach a compromise? Would licensing be a solution?

We understand that sometimes it is not possible or desirable to work around the IP rights of others. In these cases, you may be able to seek a licence or assignment of the IP rights in question.

Sanderson & Co. can co-ordinate the negotiation of licences or assignments of IP rights, and we can be on hand to review licence and assignment agreements to ensure that they are suitable for your needs from an IP perspective.

Pro-active Approach

Is further action needed?

IP rights are not infallible and it may be that the IP rights granted to your competitors should not have been granted to them. At Sanderson & Co. we can help you to challenge the IP rights of others either at the IP office in question or during court proceedings.

For example, European patents can be opposed during the nine months following grant of the patent. Trade Mark applications can also be opposed after registration. Sanderson & Co. can file these oppositions so that spurious IP rights can be cancelled. We can also assist with providing arguments to present before or during court proceedings.

The above are just some of the ways in which Sanderson & Co. can help you to achieve your GOAL of a comprehensive IP strategy.

If you would like any advice regarding Generating IP or any of the other topics in this series of blogs, then do not hesitate to contact Sanderson & Co. to book a free 30-minute consultation. Please remember to mention this blog when booking your consultation.

In our next piece we will be discussing Leveraging your IP rights.